# Adret Guidelines

> An architecture studio for private houses. Every house is drawn from where the sun falls on its site.

Source: https://plumage.studio/work/adret
Last updated: 2026-11-10

Brand and website designed by Plumage. Part of [Our work](https://plumage.studio/work) by [Plumage](https://plumage.studio).

Tagline: "Drawn from where the sun falls."

## Introduction

Adret is an architecture studio that designs private houses. Before a wall is drawn, the studio studies how the sun crosses the site through the day and the year, and every plan starts from that study. In the Alps, the adret is the slope that faces the sun and the ubac the slope in shade; the studio takes its name from the first.

The mark is a room in shade with the patch of light a window throws across its floor: a dark square and one light parallelogram. The patch follows a rule. Its length, depth and floor line never change; only its lean turns, following the sun through the house’s main window, so each house can carry its own patch.

Two colours carry the brand: Ubac, the shade, and Lime, limewashed plaster in sun. Everything else is material: stone, oak, brass, tracing paper. The brand should feel like a monograph by a serious house architect: quiet, exact, and warm where the light falls.

## Marks

The square comes first and the word follows it, the capitals as tall as the patch reaches and standing on the square’s base line. Use the lockup wherever there is room: hoardings, title blocks, the website’s bar, letterheads. Use the square alone for the plaque, the favicon, the profile picture and a book’s spine. The wordmark alone is for places where the square is already in view. Never redraw, respace or rearrange them.

## Colour

- **Lime** #EDE8DF: The ground, and the light in the patch: limewashed plaster in sun. Pages, hoardings, cards.
- **Ubac** #22282B: The shade: the logo, headlines, body text and dark grounds.
- **Stone** #CFC7B8: Limestone in shade: panels, rules, image mats, the hairlines of drawings.
- **Slate** #5C625F: Secondary text, captions and drawing notes.
- **Brass** #B8955A: The plaque and the door furniture. A small accent, never text on Lime.
- **Sunline** #E8B04A: The sun’s angle drawn across a section, and the one lit patch in the pattern. Graphics only.

## Type

- **Montserrat**: Statements, headings and text, as on the website: medium 500 for statements at 48 px on 52 px lines, regular 400 for text at 17 px. Wide and geometric like the wordmark, so the letters and the logo speak alike. By Julieta Ulanovsky, SIL Open Font License 1.1, on Google Fonts; about 40 KB a weight as WOFF2 (Latin).
- **IBM Plex Mono**: Drawing notes, sun angles, dates and the title block, in capitals or figures at 11 to 13 px. It reads like the annotations on a plotted drawing. By Mike Abbink and Bold Monday for IBM, SIL Open Font License 1.1, on Google Fonts; about 25 KB a weight as WOFF2 (Latin).

## Voice

Adret speaks like an architect walking a client across their land in the morning: few words, all of them exact, and always about the place.

Sentences are short and concrete. They name the slope, the window, the hour and the angle. The light is the subject, not the studio.

## On the page

Foundation, Marks, Colour, Type, Voice, Applications, Exports. The logo files, colours and fonts can be downloaded from the page's Exports section.

## Want a brand like this one?

- Email: [hello@plumage.studio](mailto:hello@plumage.studio)
- Book a 15-minute call (no commitment): https://cal.com/plumage/15min
- Send a message on Telegram: https://t.me/TheAkramovic
- Akramovic replies within one working day.