# Annona Guidelines

> Your tax, set aside the moment you are paid: an account for freelancers that keeps the tax share apart.

Source: https://plumage.studio/work/annona
Last updated: 2026-11-10

Brand and website designed by Plumage. Part of [Our work](https://plumage.studio/work) by [Plumage](https://plumage.studio).

Tagline: "Your tax, set aside the moment you are paid."

## Introduction

Annona is an account for freelancers. Each time a client pays, it moves the tax share aside, so the bill is already covered when it is due and the rest is plainly yours to spend.

Annona was the Roman goddess of the grain supply: the harvest stored against the lean months. The wordmark is lowercase annona with one straight cut through every letter at the same height. The slice above the line is the share kept aside; the rest is yours. The a with its dome is the app icon.

Ink and Meal carry the brand, warm and plain as flour and a ledger; Ochre is the kept share, used only for what has been set aside.

## Marks

The share line is the rule: one straight cut through every letter at one height, lower edge at 0.69 and upper at 0.74 of the letter height. Never move it, close it or let it differ between letters. Use the lockup (the a tile, then the word) in the app and on the website’s navigation; the wordmark alone on print and signs; the a tile alone for the app icon and the card.

## Colour

- **Meal** #F3ECDF: The ground: oat-meal cream for pages, letters and the welcome pack.
- **Flour** #FBF8F2: Raised surfaces: cards, fields and statements on Meal.
- **Ink** #2B2420: The logo, headlines and text; the card and dark grounds.
- **Husk** #6B5E52: Secondary text and captions on Meal and Flour.
- **Ochre** #D39B3F: The kept share: what has been set aside, the app tile, the primary button.
- **Granary** #8A5A1E: Deep ochre for small text about the kept share on light grounds.

## Type

- **Geist**: Headlines and text, as on the website: 450 at 48 px for the hero line, regular for text. Calm and open, so a money product feels plain rather than corporate. By Vercel, SIL Open Font License 1.1, about 70 KB variable.
- **Geist Mono**: Amounts, dates and references, with tabular figures so columns line up. Amounts shown in this guide are example data. By Vercel, SIL Open Font License 1.1.

## Voice

Annona speaks like a good bookkeeper who is also a friend: calm, exact and on the freelancer’s side. It says what moved, how much and why, in one line.

Tax is stressful, so the voice takes the drama out of it: no fear, no hype, no jargon. The harvest image stays in the brand’s pictures, not in puns.

## On the page

Foundation, Marks, Colour, Type, Voice, Applications, Exports. The logo files, colours and fonts can be downloaded from the page's Exports section.

## Want a brand like this one?

- Email: [hello@plumage.studio](mailto:hello@plumage.studio)
- Book a 15-minute call (no commitment): https://cal.com/plumage/15min
- Send a message on Telegram: https://t.me/TheAkramovic
- Akramovic replies within one working day.