# Badaro Guidelines

> A Levantine bakery and morning café, named after a Beirut quarter.

Source: https://plumage.studio/work/badaro
Last updated: 2026-11-10

Brand and website designed by Plumage. Part of [Our work](https://plumage.studio/work) by [Plumage](https://plumage.studio).

Tagline: "Bread at six. Coffee till late."

## Introduction

Badaro is a bakery and morning café named after the Beirut quarter of bakeries and early cafés. Its mark has to feel like part of that street: as natural painted across a fascia at six in the morning as pressed in blue ink on a kraft bag.

The name is three open syllables, so the mark stacks them: BA, DA, RO. Every counter is cut as the tall arched window of the quarter’s old sandstone houses, and under each A’s crossbar an arched doorway turns the letter into a house.

One ink, enamel blue, on warm flour. Blue stamps cleanly on kraft and carries across a street; the rest of the palette comes from the oven and the stone around it.

## Marks

Badaro’s name is its mark, so there is no separate symbol to lock up. Use the stacked block wherever there is height to hold it: cups, bags, stamps, a profile picture. Where the space is a narrow band, like a fascia or a page header, use the one-line name above, set from the block’s own letters. Never redraw, respace or restack either one.

## Colour

- **Flour** #F2EADB: The ground: bags, cups, wrapping paper, pages. The colour of the flour on the counter.
- **Enamel** #203F86: Badaro blue, the enamelled street sign: the logo, headlines, buttons, the fascia.
- **Night** #1B356F: The evening café: the dark ground for reversed artwork and the website’s dark theme.
- **Sandstone** #E0D0B0: The quarter’s old houses: panels, menu boards, image mats.
- **Crust** #94551F: The edge of a ka’ak from the stone oven: one warm accent per surface, prices on the menu board.
- **Za’atar** #55623A: Thyme and sumac on the man’oushe: small labels and tags, never beside Crust.

## Type

- **Instrument Sans**: Headlines, text, buttons and the website, as on the home page: medium 500 for headlines, regular 400 for text at 16 px and up. Plain and friendly, it lets the block be the only voice with character. By Rodrigo Fuenzalida and Jordan Egstad, SIL Open Font License 1.1, on Google Fonts; about 30 KB a weight as WOFF2 (Latin).
- **Young Serif**: The menu board, the names of the breads and short display lines: a heavy, warm serif that sits well beside the block without copying it. One weight only. By Bastien Sozeau, SIL Open Font License 1.1, on Google Fonts; about 40 KB as WOFF2 (Latin).

## Voice

Badaro speaks like the baker on the corner who knows your order: warm, quick and plain, with the time of day always in it.

It names the bread, the oven and the hour. It never sells a lifestyle, and never borrows grandmothers, heritage or a postcard Beirut it hasn’t earned.

## On the page

Foundation, Marks, Colour, Type, Voice, Applications, Exports. The logo files, colours and fonts can be downloaded from the page's Exports section.

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