# Bleui Guidelines

> A voice-first AI agent for your money: you say what you need, it does the work, and nothing is paid until you approve.

Source: https://plumage.studio/work/bleui
Last updated: 2026-11-10

Brand system by Plumage for the founder's Bleui. The logo and the website are the founder's design. Part of [Our work](https://plumage.studio/work) by [Plumage](https://plumage.studio).

Tagline: "Money, handled."

## Introduction

Bleui is a voice-first AI agent for your money, before launch with a waitlist. You say what you need; it searches, compares and prepares the purchase, and you approve each payment with one tap after seeing the exact amount. It also sends money by sentence, keeps a live spending pulse, scans receipts and reminds you of renewals. It understands English, Arabic or both mixed, and launches first in the US, the UAE and Saudi Arabia.

The winking tile, the wordmark and the website are the founder’s. The logo is redrawn clean, not redesigned, and the colour, type and voice are taken from bleui.ai first, so the logo and the site are one brand.

Bleui should feel like a friend who’s good with money: a wink and a blue sky on the outside, exact amounts and your yes on the inside. Every surface pairs one easy, cheerful moment with one precise number, so people trust an agent with their money.

## Marks

Lead with the wordmark: its u is the winking face, and that is the part only Bleui owns. The tile is the app icon, the profile picture and the favicon. The lockup puts the two together, but it shows the face twice, so keep it for the few places that need both. Never redraw, respace or restack them.

## Colour

- **White** #FFFFFF: Main ground of the app and of bleui.ai below the hero.
- **Bleui Blue** #0865FF: bleui.ai’s blue: the logo tile, the one action per screen (Buy in one tap, Approve, Send), the hero field.
- **Ink** #111114: Wordmark letters, headlines, amounts, the dark pill button (bleui.ai sets text in #000).
- **Mist** #F8F8F8: bleui.ai’s feature cards and app cards.
- **Grey** #616161: Secondary text on the site and in the app.
- **Sky** #5A9CFE: The clouds-and-sky world of bleui.ai: hero gradient, voice orb glow, charts.
- **Coral** #FF7442: The one warm signal on bleui.ai: recording, a renewal due, a declined payment.
- **Cream** #FBF7F1: Logo only: the face on the blue tile.

## Type

- **Plus Jakarta Sans**: Everything in Latin script, as on bleui.ai: the hero in 700 caps at 160 px with −2 px tracking, sections in 600 at 56 px, text in 500 at 17 px, amounts in 700 with tabular figures. By Tokotype (Gumpita Rahayu), SIL Open Font License 1.1.
- **IBM Plex Sans Arabic**: Proposed, to be checked by a native designer. Added for Arabic, because Bleui understands Arabic and launches first in the UAE and Saudi Arabia. The line above means “Hi, say what you need.” and needs a native speaker’s check too. By IBM, SIL Open Font License 1.1.

## Voice

Bleui speaks as bleui.ai already does: a friend who’s good with money. Short, plain, a little cheeky, and nothing moves without your yes.

The site is casual and short, with lowercase energy. The money moments stay exact: the amount is always shown before the ask.

## Website

The live site: [bleui.ai](https://www.bleui.ai)

## On the page

Foundation, Marks, Colour, Type, Voice, Applications, Website, Exports. The logo files, colours and fonts can be downloaded from the page's Exports section.

## Want a brand like this one?

- Email: [hello@plumage.studio](mailto:hello@plumage.studio)
- Book a 15-minute call (no commitment): https://cal.com/plumage/15min
- Send a message on Telegram: https://t.me/TheAkramovic
- Akramovic replies within one working day.