# Consort Guidelines

> AI agents for teams: each agent takes its part, and Consort keeps them in time.

Source: https://plumage.studio/work/consort
Last updated: 2026-11-10

Brand and website designed by Plumage. Part of [Our work](https://plumage.studio/work) by [Plumage](https://plumage.studio).

Tagline: "Agents that play as one team."

## Introduction

Consort makes AI agents for teams. Research, drafting, review, scheduling and triage each have their own agent, and Consort keeps them working as one: every agent knows its part, and the hand-offs are where the work lives.

The name is the old word for a small group of players who perform together. The mark is a C of two bands of one width that swap places once at its back: two voices crossing in counterpoint and staying one music. CONSORT is drawn at the bands’ weight, with the C and S cut on the same vertical line as the band ends.

The brand sits in a warm music room rather than a server hall: gut-string cream, ebony, a rosin amber that reads as brass and varnish, and a claret second voice. Calm, exact and well made, for teams who hand real work to software.

## Marks

The C leads and CONSORT follows it, the mark 1.73 times the cap height so the bands and the letters are one weight, the gap 0.8 of the cap height. Use the lockup wherever there is room; the wordmark alone in a navigation bar where the C would crowd it; the C alone for the app icon, the profile picture, foil and embroidery. The crossing always sits at the back of the C, on the left: never mirror, rotate or redraw it.

## Colour

- **Gut** #ECE6DA: The ground: gut-string cream, the page, the hero and every light surface.
- **Linen** #F6F2EA: Raised surfaces on Gut: cards, panels, fields and the secondary button.
- **Ebony** #17151A: The ink: the logo, headlines and body text; the dark ground for signage and print.
- **Pewter** #6A635C: Secondary text and captions on Gut and Linen.
- **Claret** #5C1F2C: The second voice: the headline’s second sentence, the primary button, links.
- **Rosin** #C4862F: The signature: the mark on Ebony, brass and foil, small dots of emphasis.

## Type

- **Geist**: Headlines and text, as on the website: light 300 at 48 px with −0.96 px tracking for the hero line, regular 400 for text and buttons. Its plain geometry sits beside the monoline wordmark without imitating it. By Vercel, SIL Open Font License 1.1, about 70 KB for the variable file.
- **Instrument Serif**: The print voice: posters, covers and the occasional pull quote, never in the interface. A condensed, calm serif that brings the music room into large lines. By Rodrigo Fuenzalida and Jordan Egstad, SIL Open Font License 1.1, Google Fonts, about 60 KB for two styles.
- **Geist Mono**: For agent names, hand-off times and logs. By Vercel, SIL Open Font License 1.1.

## Voice

Consort speaks like a good ensemble leader: calm, exact and generous with credit. It describes what each agent does and how the work passes between them, in short plain sentences.

The music is in the structure, not the vocabulary: parts, hand-offs, timing. One musical word per surface at most, and never a pun.

## On the page

Foundation, Marks, Colour, Type, Voice, Applications, Exports. The logo files, colours and fonts can be downloaded from the page's Exports section.

## Want a brand like this one?

- Email: [hello@plumage.studio](mailto:hello@plumage.studio)
- Book a 15-minute call (no commitment): https://cal.com/plumage/15min
- Send a message on Telegram: https://t.me/TheAkramovic
- Akramovic replies within one working day.