# Fuze X Guidelines

> A social app for activities: see what people near you are doing, book it, check in and share it.

Source: https://plumage.studio/work/fuzex
Last updated: 2026-11-10

Brand system by Plumage for the founder's Fuze X. The logo and the website are the founder's design. Part of [Our work](https://plumage.studio/work) by [Plumage](https://plumage.studio).

Tagline: "Live more. Share every moment."

## Introduction

Fuze X is a social platform for activities, on iOS and Android. One app holds a feed of what people near you are doing, booking for classes, gyms, programmes and events with check-in, reviews that can only be left once a ticket has been scanned at the door, ACT reward credits, and Mominto, an AI companion that is part coach, part nutritionist, part buddy. It is built for people who live for experiences, and has a side for the venues and partners that host them.

The logo and the website are the founder’s. The logo is traced from the founder’s own file, not redesigned, and the colour, type and voice are taken from fuzex.io first, so the logo and the site are one brand.

Fuze X should feel like the friend who always knows what’s on tonight: warm, quick and in motion, set in the city’s real places. The X is two swooshes meeting in one, the moment a plan and a person fuse, so every surface pairs one person with one thing to do, now.

## Marks

The word comes first and the X follows it, in the founder’s proportions. Use the full logo wherever there is room; the X alone for the app icon, the profile picture, the favicon and as a sign-off. FUZE is always italic and the X always keeps its two swooshes, blue and orange, turned about one another. Never redraw, respace or reorder the logo.

## Colour

- **Paper** #FFFFFF: Main ground of fuzex.io and the app screens.
- **Ink** #131515: Headlines, the letters on light grounds, dark cards and buttons (fuzex.io’s foreground colour).
- **Mist** #F7F7F7: Soft section and card ground on fuzex.io.
- **Fog** #E8E8E8: Secondary buttons, chips and dividers (fuzex.io).
- **Graphite** #494D4D: Body text on fuzex.io (Satoshi).
- **Fuze Orange** #FF4C00: The accent: big figures, the live dot, one action per screen (fuzex.io’s orange).
- **Azure** #00A5FE: The X’s blue arm: links, map pins, the flat two-colour X.
- **Cobalt** #1D50CF: The X’s deep blue tip: charts, pressed states, small text on Mist.
- **Dusk** #8C2D0A: The deep end of fuzex.io’s warm hero glow: dark warm grounds.

## Type

- **Clash Display**: Headlines and big numbers, as on fuzex.io: semibold 600 at 84 px with −2.1 px tracking for the hero line, medium 500 at 48 to 56 px for section titles. By the Indian Type Foundry, on Fontshare, under the ITF Free Font License.
- **Satoshi**: Text, buttons and interface, as on fuzex.io: 14 to 18 px, semibold 600 on the white pill buttons. By the Indian Type Foundry, on Fontshare, under the ITF Free Font License.

## Voice

Fuze X speaks as fuzex.io already does: a friend who always knows what’s on, talking about real plans in short, warm lines. Upbeat, never loud.

The site names the class, the place and the time, and its nudges read like a text from a friend. Reviews come only from people who showed up, so the copy never needs to boast.

## Website

The live site: [fuzex.io](https://fuzex.io)

## On the page

Foundation, Marks, Colour, Type, Voice, Applications, Website, Exports. The logo files, colours and fonts can be downloaded from the page's Exports section.

## Want a brand like this one?

- Email: [hello@plumage.studio](mailto:hello@plumage.studio)
- Book a 15-minute call (no commitment): https://cal.com/plumage/15min
- Send a message on Telegram: https://t.me/TheAkramovic
- Akramovic replies within one working day.