# HyperHawk Guidelines

> An AI trading system that watches every market you trade, explains each signal and keeps risk in view.

Source: https://plumage.studio/work/hyperhawk
Last updated: 2026-11-10

Brand system and website by Plumage for the founder's HyperHawk. The H and the wordmark are the founder's design. Part of [Our work](https://plumage.studio/work) by [Plumage](https://plumage.studio).

Tagline: "Market intelligence. Accelerated."

## Introduction

HyperHawk is an AI trading system for professional traders and funds. It watches every market a trader follows, raises signals with the evidence behind them, explains each one in plain words and keeps the risk in view beside it. It is institutional market intelligence, not a tip sheet.

The H and the wordmark are the founder’s. The H is two pairs of slanted blocks with a hawk’s head in the crossbar; HYPERHAWK is set in wide, spaced capitals. Plumage redrew both flat, removed the registered-trademark sign (no registration exists yet), added a small cut for 16 px, and kept metal and glow for the hero and imagery only.

A hawk in a stoop is the fastest animal alive and still precise: speed with control. HyperHawk should feel like a senior risk desk at night: dark, quiet and exact, with one cyan signal on the screen at a time.

## Marks

The H leads. Use the horizontal lockup in navigation bars, on documents and on banners; the stacked lockup, the founder’s original, where the space is square; the H alone for the app icon, the favicon, stickers and as a sign-off. Keep the H’s 20° slant and the hawk’s head in its crossbar. The logo is flat Titan Silver on dark grounds and Charcoal on light ones: no metal, glow or cyan, and no trademark symbols until a mark is registered.

## Colour

- **Charcoal** #0B0D10: The main ground: platform, website, outdoor. The founder’s Charcoal, kept.
- **Graphite** #161A20: Panels on Charcoal, lifted from the board’s value so panels read.
- **Steel Blue** #1E2A36: Grid lines, secondary panels, selected rows; rules and tables on Paper.
- **Titan Silver** #C7CCD2: The logo on dark grounds, headlines and primary text. Flat.
- **Hyper Cyan** #00E6FF: Signals, gains and the one primary action per screen. Never a fill behind text.
- **Ember** #FF9F43: Losses and risk alerts. Cyan and amber stay distinct for colour-blind traders, where red and green do not.
- **Paper** #F2F3F5: The light ground for reports, research notes and documents.
- **Mist** #8A94A3: Secondary text and axis labels on Charcoal.

## Type

- **Inter**: Display, interface and text, kept from the founder’s board: semibold 600 display at 72 on 76, body 16 on 24, label capitals medium 13 px with +150 tracking. By Rasmus Andersson, SIL Open Font License 1.1; variable WOFF2 about 110 KB (Latin).
- **IBM Plex Mono**: Added for prices, tickers and model readings, medium 14 on 20 and 40 on 44, so figures line up in every column. By Mike Abbink and Bold Monday for IBM, SIL Open Font License 1.1, on Google Fonts; about 25 KB a weight as WOFF2 (Latin). Figures shown are example data.

## Voice

HyperHawk speaks like a senior risk-desk analyst: precise, brief and unflappable. The evidence comes before the call.

Every signal is stated as a probability with its reason, and risk is named in the same breath. Nothing is promised, nothing is shouted.

## On the page

Foundation, Marks, Colour, Type, Voice, Applications, Exports. The logo files, colours and fonts can be downloaded from the page's Exports section.

## Want a brand like this one?

- Email: [hello@plumage.studio](mailto:hello@plumage.studio)
- Book a 15-minute call (no commitment): https://cal.com/plumage/15min
- Send a message on Telegram: https://t.me/TheAkramovic
- Akramovic replies within one working day.